What if you had only a minute to tell me about your business?

Imagine you were in a business conference or at worst a giant billboard but in any case your aim is to tell your customers  about your product or service.
You’ve got just one minute to do it.

What would your pitch look and sound like?
Is the truth in that single sentence what you want it to be?
Would it make me do business with you or at most make you a top priority in my future selection?
Does it have a feel or a heartfelt story?
Does it mirror the truth about your brand personality?

If not, what do you need to do in order to rewrite it? My little advice,

image

Take action now!

An Igbo adage says,
“eme ngwa ngwa emeghara odachi”. ( Make haste while the sun shines).
Drop your business questions on the facebook page for this blog.
Have a blissful day….

Act of Negotiation Part 1

I am very happy to usher you into a new successful day in business and life. Today, everything you do involves relationships. Check most successful people in all fields of life, they are all relationship experts. They invest more time and effort to be very effective in dealing with others.

 

 

 

Marketing Intelligence

Marketing Intelligence (Photo credit: Intersection Consulting)

 

 

 

determined or limited. I believe nothing is impossible; in fact I hate the word “impossible”. Emotional intelligence can be improved by practice and repetition, of course practice makes perfect. Do you remember the first time y ou were learning to drive? I am guessing that you stalled the car a couple of times. And you were almost certainly driving so fast or slow. I guess a good fellow would have advised me to get off from your car before a touching heartfelt stories emerges from our little voyage. However I bet that as you spent more time driving, your confidence grew and now you can drive without thinking about it. You probably can now admire that pizza shop and not worry about your feet and hands.
Don’t worry emotional Intelligence will be discussed in details later. I just want to stress the point that:
Your ability to interact with others to communicate, negotiate and persuade determines your income more than any other factor. Please note that your ability to get on with others account for 85% of your happiness. One of your chief responsibilities in life is to learn how to negotiate well on your own behalf. Come on, don’t you think we need to be able to get more of what we need faster and easier than we could if the other person was better at negotiating, right? If your answer is, “yes”. Let’s go on and nail it down with the first Act of negotiating
First and foremost; everything is negotiable. Yes you heard me or should I repeat?
One thing you have to know is that all price and terms are set by someone. They can therefore be changed by someone. This does not be that they will be change; but it does mean that there is always chance. I want you to begin today to look at life as one long extended negotiating process. You will find that almost every situation contains elements that you can negotiate to improve the terms and conditions for yourself and others. Always note that price is the best-guessed estimate of what the customer will pay. This means that the asking price is loosely connected to objective reality. The cost of manufacturing and marketing a particular product or service often has little to do with the price that is placed on it. Price is arbitrary and merely reflects someone’s opinion of what the market will bear at that moment. My mama raised no fool, so I would challenge that opinion.
TIME TO BE NINJA
Begin today to ask for better price and terms. The mean reason why you don’t ask for better price is the subconscious fear of rejection, that fine but I confront mine so confront yours or else……. You know what those dots mean? Let forget it but I need you to improve you finance by asking for better price. Start by asking in a polite, warm and friendly way. Ask positively, expectantly and confidently. I guess I will take the lead by asking you to like my Facebook page for this blog and if you want more negotiation just comment below. And don’t forget to subscribe if you haven’t. Wait for the next part of this series.

 

 

 

 

 

 

 

Never Ever Say this to your Child or an Entrepreneur

 

money-does-grow-on-trees

Do you agree? Read the post

“Patience, persistence and perspiration make an
unbeatable combination for success.”
~Napoleon Hill

 

I got this write-up from  Dave Lavinsky. It was emailed to me. I think it would be wise to share it with you but let me ask you for a favor which is, like biztalksblogs on facebook. I will really appreciate. He said: when my kids were younger, I recall one night when we were eating dinner. My kids were saying “I want this” and “I want that.”

 

 

 
And then I said something that I immediately realized I should never tell my kids, or any entrepreneur for that matter.

What I said was this: “you know, money doesn’t grow on trees.”

Now, you may not think saying this is so bad. So, let me explain.

The reason why I said this was to show my kids the value of money. And that we have to work to make money to spend on the things we want.

But here’s the negative: saying this paints the wrong picture. It paints the picture that we can’t always get what we want. Which is the exact opposite of the attitude I want my kids, and all entrepreneurs, to have.

What my kids and all entrepreneurs MUST be thinking is YES, I CAN get whatever I want. Yes, it won’t just come to me, but with hard work and ingenuity, I can and I will get what I want.

Fortunately, right after I said that to my kids, I caught myself.

 

Trees

Trees (Photo credit: @Doug88888)

 

One of the reasons I caught myself was from the interview I did a while back with Ken Lodi, the author of “The Bamboo Principle.”

In the interview, Ken explained that timber bamboo shoots grow very little for four years while their extensive root system is growing and taking hold. But once the roots are firmly in place, the bamboo can grow a shocking 80 feet in just six weeks.

This story made me realize that money does in fact grow on trees. The key is to work on the tree’s roots. To build such a strong foundation that generating money becomes easy.

Every great company has a strong foundation. They create a brand name, sales systems, delivery systems, etc. And then, they can generate cash and profits each and every day.

So, focus on building an extremely strong foundation. Think through your business model. Learn the best practices for the key business disciplines – marketing, HR, finance, sales, etc. And then, put your thinking into a strategic plan.

Strategic-planning-circle

Have you got any strategic plan for your business? Please live comment if there are questions.

Talking about strategic plan, it is your road-map to success. It is the tool that turns your ideas into reality. For example, the great marketing idea in your head isn’t going to become reality unless it’s documented in your plan and a team member(s) knows to execute on it. Likewise, your new products and services won’t be built or fulfilled unless they are documented and your team knows what to do. Get your ideas in your strategic plan and then you build the tree from which money does grow.

So, never let anyone tell you that “money doesn’t grow on trees” or that you can’t have everything you want. Because money does grow on firmly rooted trees and you CAN achieve and get everything you want out of life if you resolve to do so. They key is to build your plan — your foundation — and then grow systematically from there. Don’t forget to  like biztalksblogs on facebook. Don’t forget, I will be tearing,”Act of Negotiation” . It will be in series, so do not miss it.

 

 

 

 

 

 

 

Common Marketing mistakes

Common Marketing Mistakes can kill your business, do you doubt it? Well lets see!

  1. Using only secondary research. Relying on the published work of others doesn’t give you the full picture. It can be a great place to start, of course, but the information you get from secondary research can be outdated. You can miss out on other factors relevant to your business.
  2. Using only web resources. When you use common search engines to gather information, you get only data that are available to everyone and it may not be fully accurate. To perform deeper searches while staying within your budget, use the resources at your local library, college campus or small-business center.
  3. Surveying only the people you know. Small-business owners sometimes interview only family members and close colleagues when conducting research, but friends and family are often not the best survey subjects. To get the most useful and accurate information, you need to talk to real customers about their needs, wants and expectations.

Marketing- mistakes

Marketing mistakes

More Mistakes and solution : Trying to Serve Everyone

The blessing and the curse of many entrepreneurs is that they’re good-hearted, and really want to make world a better place.

The blessing part is easy to figure out… but the curse? By trying to help everyone with their product or service… They often end up helping no one.

Having too broad of a target market is probably the single most common marketing mistake people make. In order to stand out in the crowd, you need to be really specific with which sub-segment of the population you’re targeting. The narrower your niche, the better.

Now you’re probably thinking… “Ahh, but what about all these other prospective customers I’ll be giving up on?” I get that.

You have to think about it the other way: get excited about how well you’re going to be able to serve the specific customers you’re going after. By focusing on a specific group, you’ll be able to serve them much better and have a more profound impact on their life.

Let’s go concrete with this. When you’re describing your ideal customer, you should be able to get highly descriptive of that person, both on a demographic and psychographic level.

For example, “Men between the age of 25 and 40” is a lousy target market. Instead, it should be something like “Professional men between 25 and 40 who live in major cities, are passionate about the outdoors, who struggle to find time for their hobbies, and are afraid that their best years are passing them by”. Now we’re talking. This is a target you can really help… and make a lot of money in the process.

Solution: Write down the main characteristics of your ideal customer. Describe their frustrations, fears, and aspirations. Get as deep and as personal as you can. You want to able to put yourself in their skin and feel what they feel, think what they think. 

 

Follow

Get every new post delivered to your Inbox.

Join 249 other followers