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IMPORTANCE OF SELF-DISCIPLINE IN BUSINESS

Self discipline in business? That most sound ridiculous, well without self-disciple and self control in business, no success is possible. This is because  the achievement of business success demands high levels of discipline from you in every area of you business  activity. This was why John Viney said, “the quality of self denial in the pursuit of a longer term goal and indeed, the will power to maintain that level of self denial, is an excellent training  for the boardroom.   There is never enough  customers for you to sell everything you want to sell. There are never enough  sales revenues to help you achieve all you financial goals. There are never sufficient profit to enable you to expand as much as you want.

You must discipline yourself to understand that the customer  is always right. No matter how your product or service is, weather it was gotten from future or  Venus. Its nonsense  if customers does not like it. Let you see business people who are unhappy with their level of sales and profitability. To know if your product or service  is truly  attractive or valuable if people buy it willingly-and then buy it again and tell friends to buy as well.

According  to expert, fully 70% of your business decisions will turn out to be wrong in fullness of time. You must face the possibility that you could be wrong in your most cherished assumptions and beliefs.

All business investment, ventures enterprise and start ups require a high level of optimism. You must believe in the future of your business along with you new products and services.

Have so much confidence in their marketability that you are willing to undertake financial risks and in rest many hours weeks and even year to achieve your business    goal.

Your need self-discipline to curb your  confidence, to remain objective and realistic. Overconfidence in business leads to business mistakes, financial losses and worst bankruptcy.

To survive in the business world war arena of competition discipline yourself to be equal to or better than your competitors. After all they have sleepless nights think of how to get you out of business. So knock them out before they do. You must out-think them.  The discipline of advance planning can spell the difference between success and failure.

Try not to make errant assumptions. As peter Drucker said, “Errant Assumptions lies at the root of every failure” Business fail because executive rely on assumptions that are not tested. They assume that since their products can create the universe, then it must be bough heavily. They forget that the sole purpose of business is to please its customers and at the end the come ranting that they put in trillions in adverts, best product in Mars  which your can find even on earth. Well understand that the complaining customer is also part of the business, love them because they see the flaws you never saw. They hold the keys to put your competitors out of business. I guess I have to stop here for today.

Thanks for reading and I welcome you again on my next blog. For now I need some hamburger, will you get some for me? Oh, never mind OK!

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TREAT YOUR CUSTOMERS WITH LOVE

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customer-loyalty_retention.jpg (Photo credit: enriqueburgosgarcia)

Calling up your customer after making a sale is a great way to keep them addicted to you and your business. A mechanic calls up his client the next day after servicing his car to ask how the car is doing. Boutique owner calls up a customer the next day to ask if the new shoes they bought wears nicely. A plumber calling up a home owner next day to confirm if everything he did is working perfectly. Same with tailors, electricians, computer engineers etc. A powerful customer retention strategy that costs so little. Use it.

THE LAW OF COMPETITION

If the first law of business is completion. Competition is something that cannot be abated in business. It make you to think and engages you to set high standard against your competitor if you discipline yourself.

To understand your competitors you have to develop the self-discipline to unravel exactly what your competitors are offering.

You could say that what you are about to offer is unique and has no direct competitors. Well don’t forget that some villains are lurking  in the dark to see what you have  to offer and if   it makes sense, they high jack it and then your naked eye which was not clothed before will be opened to know that the bad boy are really after you. Even if you are offering a new type  of food that is sourced from the greatest plant, probably from Mars. You just need to work out what  other business are the most likely rivals for your potential customers in terms of time, attention, and (most important of all)  money.

For  you, you need to become the NO.1 business spy. How?  That simple, become your competitor’s partners or pay a sensational visit and feel the atmosphere and total experience that they offer.  You become their customers and then check out what they don’t like about their product and services and also what your fellow customers don’t like about them. REMEMBER YOUR ARE ACTING AS A SECRET AGENT FROM BIZTALKSBLOGS, do not blow the cover.  Get sales people to run their sales pitches past you or make a purchase complain and feel the quality of the furnishing in their showrooms, if they got music  listen to  it and know if you like it.

Spy also on their customer, pretend to act as if you don’t like what they have to offer and then listen to what they have to say. Watch the sales staff. Note what makes the customer buy, what they buy, how much they spend, how they react to the whole experience.

Now the conclusion of the matter, what does your competitor do well or badly? If something work well think of how you can replicate it or add your own twist to it. If something works badly think of how you can make it better. Also check their website, sign up and see what the got in their new letter of its design. MAKE SURE YOU DOCUMENT YOUR FINDINGS.

You could send me your BTB mission file if you succeed. Do your sensational spy subtly. If you got problem tell me.