By definition a mission statement is a statement of the purpose of a company, organization or person,its reason for existing . It should be noted that I have seen plenty of beautiful nonsense when it comes to mission statement. At minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate if need be.
It should describe your key market and your contribution. It should explain why your product or service is unique, setting out reasons why a prospective client would, or should choose you. No wonder most businesses find writing a mission statement hard.
If you’re stuck, you could try using any handy mission statement generator to help you come up with a mission statement like this one.
“We will work concertedly to efficiently monetize best practice methods of empowerment to stay pertinent in tomorrow’s world.”
Or try this for size.
“We are committed to globally engineer virtual sources while continuing to quickly leverage web 2.0 services.“
You want a case study? You have it.
Exxon Mobil Corporation’s mission is
an example of a poor statement.
“We are committed to being the
world’s premier petroleum and
petrochemical company. To that
end, we must continuously
achieve superior financial and
operating results while adhering
to the highest standards of
Exxon Mobil seems to think their
unwavering expectations provide the foundation for their commitments to those with whom they interact. They don’t. How many of their 77,000
employees will respond to a statement like that? Exxon Mobil might as well
“We want to make tons of money, honestly.”
This, of course, is the truth, but it sure as hell isn’t motivating.
Don’t laugh! I’m sure you’ve read many a meaningless mission statement similar to these ones.(Beautiful nonsense). Your
mission statement doesn’t have to be clever or catchy–just accurate. To help you
According to Bart, the commercial mission
statement consists of three essential
1. Key market: Who is your target client or
customer (generalize if needed)?
2. Contribution: What product or service do you
provide to that client?
3. Distinction: What makes your product or
service unique, so that the client would choose
Your mission statement shouldn’t live in a dusty A4 file, or be buried on a long forgotten, never updated page on your website. And it shouldn’t just be something you say.
It should be something you live every day, on purpose.
What are you doing right now, today? Why does your business exist? Why does it matter?
Are you actually on a mission, or are you just saying that you are?
Have a great day!
Don’t fail to communicate your mission statement to your employees or volunteers effectively.
Passion is the most essential element in business. it ranks top on entrepreneurs check-list Now listen carefully, before you throw your job in your boss’s face, consider next whether you have and enthusiasm for the idea of running a business. Of striking deals like Donald Trump with suppliers. Of handling technology problems,invoicing snags. handling poring spreadsheets and being occasionally slapped by customers who woke up from the wrong side of the bed. And that is just the beginning.
Does these thought excite you or horrify you?
There is more to it than just enjoying the world of business.
Probably of more importance is having an appetite for engaging with other people. This is because entrepreneurship is fundamentally about people and relationships. Its about forging social connections with investors,suppliers, employees, customers, and even competitors.
Even with the best business plan investors are only going to stump up funds if they trust you to deliver on your plan. Suppliers need to understand you vision. Employees need some persuading to join your little start-up outfit rather than some established firms like Apple. It goes without saying that customers will need some more convincing to buy your products or services. In addition it wouldn’t hurt to have a friendly relationship with competitors to keep up with new trends in your industry.
If all of that communicating and negotiating, and influencing and persuading sounds like your idea of hell, then entrepreneurship is not for you. Stay with your boss still or find a more comfortable firm to stay with. No harm. Avoid having to get your hands dirty with horrible responsibility of financial goings-on and business decisions, and dealing with people on daily bases.
If all this still hasn’t put you off. Venture and keep coming to this blog. like us on facebook now
Startups crash because they fall in love with their new solution, and fail to see that no one cares about the problem they are trying to solve.
Also, individuals get caught up in what they want, and fail to understand that success means
helping others more than you help yourself. To succeed, a startup must find a problem that is driving someone crazy, and then solve it.
If you are an individual seeking to make a personal pivot, you need to be more obsessed with helping
others than you are creating the ideal life for yourself. Who are you going to help, and how? The
ideal life will follow; it is the end result of helping people you really want to help.
Keep your nose to the grindstone in pursuit of the wrong goals, and all you’ll end up with is a short
nose. Startups need to test new ideas quickly, and so do you. For example, don’t quit your job to
enroll in a master’s program. Instead, test the idea first. Enroll in an online, self-paced course and see if you have the interest and discipline to speed through it in a week. Then try another. Reach out
to professionals on alternate career paths and get 20 minutes of their time to test your potential
moves. Test as quickly as you can.
See you soon. Am running off.
Welcome to another episode of acts of negotiation. For today I want you to see yourself as a skilled negotiator but before we fly let’s take a ride. I posted on the facebook page that, To be successful at anything you must have what’s called a “postive self concept.” A “positive self concept” is attained only when you believe you can do or accomplish anything. The fact is that sometimes you have to trick yourself into believing it first. Whether it involves becoming an engineer, soccer star, rockstar,doctor or even to sleep. You must see and identify yourself as that person. An old man whom I don’t know if he is wise puts it this way, “fake it till you get it.” Lets put it another way, you have to eat, drink and sleep with it. To become a successful negotiator, you must negotiate 24/7. Practice they say make perfect. You can’t say you are a terrific negotiator only at work. Yet you can’t beat your brother in a friendly negotiation over a plate of salad or even who gets the turn to play with the dog. I hope you now know where am going with all this. To be a skilled at negotiator at work, you must also be one when you are off the office. Go pro pal. Look! Even though I run a start up business, I see my self as a strategic negotiator. Always on the move creating lots of win win situations. To close, are you a skilled negotiator? What’s your answer? If your answer is an unequivocal yes, congratulations because you have just won for yourself 20 million. Hey! Don’t get it twisted you have attained 20% of the negotiation skill as far as you are in the negotiation mind frame and next we will be moving in our next episode and till then, keep your fingers crossed. Time for action Begin to see yourself as a strategic negotiator from today and see the vast opportunity that awaits you to win and save. Cheers!!